Why “Sultan” producer YRF is cheating with Salman Khan

A hashtag trending on Twitter for most of Thursday was flooded with accusations that producers Yash Raj Films (YRF) have not been entirely truthful with the box-office figures of their latest blockbuster Sultan, starring Salman Khan.

According to Salman fans, who have been tweeting the hashtag #YRFStopReducingSULTANFigures, the official collections declared by YRF to date are much lower than has been reported by the trade magazines.

SultanAccording to various reactions on the hashtag, while the industry believes Sultan is set to touch Rs 300 crore soon, the production house’s estimate is far lower.

Sultan’s official collections declared by YRF till date are much lower than what has been reported by various trade magazines

Sultan’s official collections declared by YRF till date are much lower than what has been reported by various trade magazines

A section of fans has been spreading a conspiracy theory. The deal between Salman and YRF, they insist, is that the banner will have to give a bigger share of profits to Salman the moment the film crosses the Rs 300-crore mark.

Traditionally, big Banners such as YRF agree to hefty profit sharing margins when it comes to signing big superstars such as Salman, Shah Rukh Khan, or Aamir Khan, on the understanding that the star in question will rake in big bucks if the film manages to cross a certain figure at the box-office.

Meanwhile, Sultan continues to do strong business at the box-office. After three weeks, the film’s collection is Rs 293.80 crore net, confirmed trade analyst Taran Adarsh.

“#Sultan collected Rs 15.84 cr in Week 3, taking the 3- week total to Rs 293.80 cr. Will have to remain steady in Week 4 to reach Rs 300 cr mark,” tweeted Adarsh.

Our khabru explains the dodgy math, saying, “Their deal is such that if the film crosses the 300 figure Salman would get a big chunk of partnership. When Adi approached Salman for Sultan, the star was quite clear he wanted the same deal as Aamir Khan (for Dhoom:3) and Shah Rukh Khan (for Fan) got — a 80-20 profit-sharing ration. Adi had agreed because top stars like Aamir, SRK and Salman, rake in the big bucks. But showing lower figures means lesser profits for Salman. For Ek Tha Tiger, too, YRF stopped at the `199.6 crore-mark when everyone in the trade knew it had crossed the `200 cr-mark.’’

How much income so far?

At the domestic box office, the film had a good 3rd week as it collected Rs 15.84 crore to take its total collection after 3 weeks to Rs 293.80 crore nett (Rs 411.32 crore gross). As trade analyst Taran Adarsh revealed in his tweet, “#Sultan collected Rs 15.84 cr in Week 3, taking the 3-week total to Rs 293.80 cr. Will have to remain steady in Week 4 to reach Rs 300 cr mark. #Sultan [Week 3] Fri 2.14 cr, Sat 3.81 cr, Sun 5.14 cr, Mon 1.30 cr, Tue 1.25 cr, Wed 1.15 cr, Thu 1.05 cr. Total: Rs 293.80 cr. India biz.”

Adding both the domestic and overseas figures, we have Salman Khan’s Sultan box office collection standing at Rs 565.42 crore (gross) at the end of week 3.

 

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