Will Whattsapp be safer after new policy?

whatsappWhatsApp’s privacy policy has changed, a first in four years and it hints the future is going to be very different for the world’s most popular messaging app. The change that has everyone talking is the deeper integration with Facebook, which is not surprising given the social media giant owns the app.

On the Facebook integration, one thing is clear: There will be some information sharing, although WhatsApp promises no messages or photos will be shared with Facebook. This is what WhatsApp says on the info-sharing with Facebook:

We plan to share some information with Facebook and the Facebook family of companies that will allow us to coordinate more, such as to fight spam and abuse, and improve experiences across our services and those of Facebook and the Facebook family. For example, once you have accepted our updated Terms and Privacy Policy, we will share some of your account information with Facebook and the Facebook family of companies, like the phone number you verified when you registered with WhatsApp, as well as the last time you used our service.

This information includes the device used, online status, usage and log information. WhatsApp carefully points out in the FAQ it won’t share any information ‘onto’ Facebook or other Facebook apps, but yes data-sharing will happen. The reasoning: To help improve ad experiences, to more accurately count unique users and fight spam and abuse. Exactly how Facebook ads will improve with WhatsApp information is left unclear, but there is more.

WhatsApp is also getting ready to welcome services such as banks, airlines on the app, an idea that has been discussed earlier as well. WhatsApp’s latest blog says this: These services are coming soon, and they will start testing it on the app. For WhatsApp, which has never actually made any money, and is still not serving ads, this is one way of generating revenue.

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